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Episode 13 8/21/2020
with Melina Palmer
Why do people say one thing and do another? What drives “sales” behavior? How do we get people to want to work with us? Melina Palmer of the Brainy Business Podcast uses behavioral economics (the study and science of why people buy- or not) to help us learn how to make our businesses more ‘brain friendly.’ She provides actionable tips on how to create a message that actually lands for your audience. We also discuss the most brainy way to frame your offerings, pricing strategies, and so much more! Subtle brainy shifts can make a profound impact on attracting more clients and helping those clients to take action. Work smarter, not harder, by learning how to incorporate key behavioral economics strategies into your business!
Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business, has downloads in over 160 countries. Melina worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. Her first book, What Your Customer Wants and Can’t Tell You, launches in May 2021.
Website: The Brainy Business
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